About Us

We've had an incredible journey, filled with ups and downs like a rollercoaster! It all began in my mom's kitchen where I used to experiment a lot with chocolate, and look at how far we've come today!

What's the Minly's story?

  • It began with a simple idea and a burning desire to do something out of the ordinary. As a child, I often used to experiment with chocolate, dreaming of one day owning my own chocolate brand while watching Food Factory. Those were some wild dreams!

  • I started my first chocolate business when I was 15 years old. My business was making homemade chocolates. (I love eating and making chocolates) It was quite successful, and I was earning around 30k - 40k a month, which was more than enough for a 15-year-old.

  • Unfortunately, I had to close down the business after 1.5 years because I got a severe eye infection. It was so bad that my eyes were bleeding! It took a year to recover, and by that time, I was in 12th grade.

  • After finishing 12th grade, I had a strong desire to start a new business, but this time, I wanted to do something different. I wanted to make a difference, that’s why I chose to be different. Finally, in my first year of college, I started Minly! Abd that's how Minly is born!

A Letter from the Founder

Hiii, I'm Heli and I'm so happy that you're happy here.

I am thrilled to share with you the story behind Minly, a brand born out of a deep love for chocolate and a commitment to spreading joy through every delectable bite.

It all started with a simple idea and an unwavering passion to create something extraordinary. From the very beginning, our mission has been to craft chocolates that not only tantalize your taste buds but also warm your heart.

We've poured our hearts and souls into every aspect of Minly, from sourcing the finest ingredients to ensuring that each piece is made with care and precision. We've partnered with amazing folks from small farms, cherishing their dedication to quality and sustainability. And within our own manufacturing unit, we've welcomed talented individuals whose happy energy infuses every creation with love.

For me, chocolate has always been more than just a treat—it's a symbol of joy, comfort, and connection. And through Minly, I hope to share that same joy with each and every one of you.

Thank you for joining us on this delicious journey. Here's to savoring life, one chocolate at a time.

With gratitude,


Heli Panchal
Founder of Minly

Our Mission

Our Mission is to build the largest D2C chocolate brand in India. We want to introduce high quality and exclusive chocolate products to the Indian market, offering something unique and special. We're dedicated to bringing these delightful treats straight to the customers doorstep, ensuring they enjoy some of the finest chocolates from around the world. At Minly, we see chocolate as more than just a sweet delight - it's a passion we want to share with everyone. With our own production facility, we're determined to become India's leading chocolate brand.